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Zinkia Entertainment, based in Spain, is the creator of Pocoyo. The company’s goal is to create and develop brands with a global entertainment vision. Pocoyo, a hit across Europe for many years, is now gaining traction in the U.S. Based in Madrid, Maria Doolan, managing director of global brand and business development for Zinkia, explains how Pocoyo will compete in the U.S. marketplace for both English- and Spanish-speaking fans.