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Moose Toys, a leading innovator in the toy industry, announced the launch of a new business division focused solely on mergers and acquisitions. Led by Moose’s global head of business development and industry veteran, Giles Musker, the newly-formed Moose M&A team is tasked with aggressive portfolio expansion across games, collectibles and traditional toy categories. “The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” said Musker. “We are actively seeking acquisitions and investment and strategic partnership opportunities that will enhance our strength in existing categories and offer the ability to enter, and disrupt, new categories.”

 Moose Toys, a leading innovator in the toy industry, is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction elevates Moose Toys to the #1 manufacturer for Special Feature Plush, growing 375% vs. YTD October 2021. Impressively, in October, Moose accounted for 46% of the Special Feature Plush class dollar share.

Industry leader Moose Toys is continuing its phenomenal growth in the UK, for the first time entering the Top Ten Toy Manufacturers according to NPD. Currently ranked #9 YTD and #8 in October, the Australian based manufacturer is boasting sales growth well above industry average of +74% YoY. Leading into the festive season, global sensation Magic Mixies Cauldron and the award winning Little Live Pets Mama Surprise have been the clear stand out products at sitting at #3 and #15 in the Total Items respectively according to NPD’s October data.

Moose Toys, a leading innovator in the toy industry, revealed today that its newest mystifyingly magical toy, Magic Mixies Magical Crystal Ball will be available for pre-sale at major retailers Sept. 1 and in-store on Oct. 1. Following in the spellbinding footsteps of last year’s global holiday sales phenom, Magic Mixies Magic Cauldron, the toymaker also predicts this much anticipated expansion of the Magic Mixies lineup will disappear from shelves this holiday season. Prior to launch, Crystal Ball already received early toy industry buzz with a 2022 Creative Toy of the Year nomination from The Toy Foundation.

Moose Toys, an innovative leader in the toy industry, celebrates five Toy of the Year 2022 (TOTY) Awards nominations in four categories:

Magic Mixies Magical Crystal Ball for Creative Toy of the Year
Magic Mixies Magic Mixlings for Collectible of the Year
Heroes of Goo Jit Zu Goo Shifters for Action Figure of the Year
Dance & Play Bluey and Little Live Pets Mama Surprise for Plush Toy of the Year

Moose Toys, a leading innovator in the toy industry, is expanding its family of Little Live Pets with new Mama Surprise, a sweet and snuggly soft guinea pig with more than 20 sounds and reactions, and her three little ones that magically arrive one at time over the course of multiple days. Mama Surprise will be available at major online and traditional retailers on Aug. 1, 2022.