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Catching Up With Paul Gitter, President of Consumer Products for North America, Marvel Entertainment

Marvel Entertainment has recently embarked on a series of co-branding deals with Harley Davidson, The NBA, The Dallas Cowboys, NYC & Co., and others with additional deals expected to be announced shortly. Marvel’s goal with these initiatives is to move into new and diverse channels of distribution.

Magazine Toys & Family Entertainment
Toys & Family Entertainment, August 2011