2021 Toy Industry Hall of Fame Inductees Announced
From the world’s first stuffed animal to American Girl, the Toy Association’s 2021 Toy Industry Hall of Fame inductees made an incredible mark on toys and the business of play.
ZURU Introduces a New Twist on 5 Surprise Mini Brands with Toy Mini Brands
SpongeBob SquarePants, Dora the Explorer, and Rubik’s Cubes are among the brands getting miniaturized by ZURU’s Toy Mini Brands.
Jazwares Announces Fuzzible Friends, First Plush Toy to Integrate Alexa Gadgets Technology
Fuzzible Friends combines the worlds of plush and technology to enrich kids and engage their imaginations through interactive games, storytime, and more.
Barbie Partners with Cardiff University Neuroscientists to Study Effects of Doll Play
Barbie and a team of neuroscientists from Cardiff University announced the findings of a collaborative study that used neuroimaging to explore the impact of doll play on children.
Haven Global Signs Blippi for Australia and New Zealand
Through this partnership with licensing agency Haven, Moonbug will expand Blippi’s toy line and merchandise in Australia and New Zealand.
GoldieBlox and Toonz Media Group Announce New Partnership to Develop Animation Slate
The multi-property joint venture between GoldieBlox and Toonz Media Group extends five years and includes new series and IP.
Scholastic Entertainment Joins Mainframe Studios to Create Animated Horror Series JumpScare
Scholastic Entertainment is teaming up with Mainframe Studios to develop and produce JumpScare, an animated horror series for viewers ages 8–12.
New Interactive Lilo and Stitch Figure from Playmates Toys Lands Exclusively at Walgreens
Playmates introduces a new collectible Disney figure based on the Lilo and Stitch character with authentic voice, dozens of phrases, and sound effects.
McFarlane Toys Launches New Global Licensing Mission with Addition of Tanya Visano
McFarlane Toys expands its licensing program with the appointment of Tanya Visano as Executive Vice President, Global Business Development and Licensing.