Hasbro, Inc, a toy and game company, will return to Las Vegas Licensing Expo on June 13-15, 2023, to celebrate its 100th year and showcase fresh products and collaborations across its extraordinary portfolio of brands, including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, NERF, Monopoly and more. On the show floor at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.
WS Game Company, one of the few premium board game manufacturers with an authorized Hasbro license, has announced the debut of a limited-edition Monopoly game in honor of Hasbro’s 100th Anniversary. The new game board, developed in partnership between the two companies, features a fully custom illustrated game board showcasing 90 notable brands that have contributed to Hasbro’s great legacy.
NERF’s new NERF Pro Gelfire X MrBeast Full Auto Blaster created in partnership with Jimmy “MrBeast” Donaldson, an American digital creator who has amassed over 100 million subscribers in the last 10 years and has become an icon among younger generations around the world, is now available for purchase in the U.S. and Canada at Hasbro Pulse, Walmart, Target and Amazon.
Hasbro has revealed two new toys for young fans of the galaxy far, far away with new Mandalorian inspired items! First kids can dive into Jedi training with Mission Fleet Grogu’s Training Adventure. This Mission Fleet toy is inspired by The Book of Boba Fett comes with Ahsoka Tano, R2-D2, Luke Skywalker and Grogu action figures as well as 7 accessories, including 3 Lightsabers , a training droid, and spinning stand, a frog and an attachable backpack that Grogu can sit in, just like in the show! For older aspiring bounty hunters, Hasbro has revealed the NERF The Mandalorian Blaster. This NERF blaster is decorated on both sides with vibrant Mandalorian designs and has an internal 4-dart clip and unleashes 1 dart at a time to help kids brings in their bounties.
PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc., a toy and game company, have announced that PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the beloved spiral designing toy to even more aspiring artists worldwide. For decades, Spirograph has been an iconic toy captivating the attention of generations of children and adults alike, helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership with PlayMonster comes as a direct result of the company’s work to date, which has furthered the Spirograph name by expanding upon the brand’s long-standing reputation. The partnership will help ensure its continued legacy for years to come.
On June 3, 2023, Hasbro and Amazon collaborated on a special Transformers: Battle in Brooklyn free fan event in Brooklyn, NY that celebrated the highly anticipated film Transformers: Rise of the Beasts – releasing globally by Paramount Pictures exclusively in theaters on June 9. Thousands of fans lined up to take part in the event’s fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and more. Fans took memorable photos and videos in front of the Graffiti-Style Mural from Japanese street artist Dragon76 – showcasing the Transformers brand in a vital, passionate ‘90s art style.
Twist in the air, like you just don’t care! Hasbro, Inc (NASDAQ: HAS), a global leader in play, has announced a brand-new version of Twister will be available for pre-order on Amazon starting now at most major retailers August 1. Twister Air is a new…
Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, announced today their plans to reimagine three classic board games made by global branded entertainment leader, Hasbro, including The Game of Life, Scrabble, and Trivial Pursuit. As Hasbro’s first-ever licensee dedicated to enhancing the lives of older adults through play experiences, Ageless Innovation designed the time-honored games to meet the needs and interests of aging loved ones, and to encourage intergenerational play among families. Starting now, The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations will be available for pre-sale on JoyForAll.com; the games will be available for purchase via most major retailers and also distributed through select Healthcare partners in June.
Hasbro, Inc and Mattel, Inc have announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.
