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Hasbro Announces Women Innovators of Play Event

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, today announced the Hasbro Women Innovators of Play event, held virtually on September 12 between 10 am – 12:30 pm ET. A special key announcement will also be shared during the day’s program. The event will be centered on women’s leadership, innovation, and women-led creativity. Participants will learn about the process of pitching a new toy or game and the journey through the Hasbro pipeline from concept to creation. Attendees can expect a dynamic program that includes discussions with actor, director, and entrepreneur, Aisha Tyler; board game designer Elizabeth Hargrave; Head of Toy at Hasbro, Kim Boyd; and President of Wizards of the Coast and Hasbro Gaming, Cynthia Williams.

I’m The Chef Too! and Hasbro Enter into Licensing Agreements for Transformers, My Little Pony, Peppa Pig and Candy Land Baking Kits

I’m The Chef Too!, the award-winning educational monthly subscription company, announced that they have entered into a multi-year licensing agreement with Hasbro, a toy and game company, to create co-branded cooking kits for several of their popular brands. Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa Pig and Candy Land baking kits will launch in September 2023, just in time for the holiday season. This strategic Hasbro collaboration will allow I’m The Chef Too! to bring some of most recognizable and beloved brands into new spaces within the homes of families throughout the nation.

Monopoly: Barbie Edition from Hasbro Launches Pre-Order

Pink looks fantastic on Monopoly too! Hasbro has announced and launched the pre-order for a brand-new Monopoly: Barbie Edition board game – right on the heels of the record-setting Barbie film release. Monopoly players can imagine slipping into pink Barbie shoes as they follow their dreams to own it all! Be fully immersed in Barbie’s world with up to 6 Barbie-inspired tokens in her signature pink color, then travel the board and purchase famous locations in the Barbie dream world – where you can eventually even build your own DreamHouses!

Hasbro and Xplored Announce Strategic Partnership to Revolutionize Board Games

Hasbro, an industry leader in toys and games, and Xplored, an innovator in gaming technology, have reached a strategic partnership to transform board games through the integration of smart-sensing technology, and dynamic multimedia content. Under the terms of the agreement, Xplored will collaborate with Hasbro to develop a new tabletop platform that integrates digital and physical play for fans around the world. Xplored’s technology connects physical and digital worlds, keeping players focused on the game they’re playing while the system intelligently resolves rules and character behaviors, and provides innovative gameplay, new scenarios and ever-changing storytelling events. The technology allows players to learn by playing with no rulebook needed, save games to resume later, enables remote gameplay, and offers features like immersive contextual sound and connected dice. Just play, and the game senses every move.

Robosen Robotics Teams Up with Hasbro to Debut Transformers Grimlock, the World’s First Dual-Form, Bipedal Walking Robot at SDCC

Robosen Robotics, a leading innovator in the field of robotics, have announced the Transformers Grimlock Auto-Converting Robot – Flagship Collector’s Edition, the world’s first dual-form, bipedal walking robot. Through Robosen’s partnership with Hasbro, the robot will be on display at the Hasbro Pulse Booth #3213 at San Diego Comic-Con for fans to get an upclose and personal look of their favorite Dinobot. Pre-order is open now and runs through September 30th on Robosen.com and Hasbro Pulse, ensuring enthusiasts have ample opportunity to secure their Collector’s Edition at a special pre-order price of $1,499. Scheduled shipping is late Fall, with a retail price of $1,699.

Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Celebrating its centennial anniversary this year, Hasbro, Inc, a toy and game company, is returning to San Diego Comic-Con (SDCC) International, showcasing an incredible lineup of branded activities based on fan favorites, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars, Indiana Jones and Marvel from The Walt Disney Company. “We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con,” said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like Transformers, G.I. JOE, and NERF.”

Furby Is Back! Hasbro Announces The Toy’s Iconic Return With A Fresh New Look

The wait is over… the furb-nomenon that took over the world has returned. Hasbro, Inc, a global leader in play, announced that the next era of the cute, cool, and weird Furby interactive toys hits shelves just in time for summer. A new generation of kids can discover their own curious little creature and kindred spirit, that’s sure to be their next BFF. With a history of disrupting pop culture and the toy aisle, Furby reminds kids that they can be their hilarious, wacky, perfectly imperfect selves, because that is what makes them – and the world – a little more special. Furby is available now in two new colors, Purple and Coral, on Amazon and will be at all major retailers starting July 15.

Disguise Announces New Global Rights for Hasbro’s Transformers: Rise of the Beasts

Disguise, Inc, world-leading costume design and manufacturer, has announced worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts. The latest installment in the Transformers movie series from Hasbro, a toy and game company, premiered globally on June 9th, 2023. Disguise is thrilled to introduce their new lineup for the movie featuring classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, they are confident that this new line will be a huge hit.

Hasbro Bolsters Licensed Consumer Products Slate Across Its Powerhouse Brands for 2023 Las Vegas Licensing Expo

Hasbro, Inc, a toy and game company, will return to Las Vegas Licensing Expo on June 13-15, 2023, to celebrate its 100th year and showcase fresh products and collaborations across its extraordinary portfolio of brands, including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, NERF, Monopoly and more. On the show floor at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.