Wicked Cool Toys Named Halo Infinite Global Master Toy Partner
343 Industries appointed Wicked Cool Toys as global toy licensee for the next chapter of the game franchise, Halo Infinite, which debuts for holiday 2020.
343 Industries appointed Wicked Cool Toys as global toy licensee for the next chapter of the game franchise, Halo Infinite, which debuts for holiday 2020.
Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.
MGA Entertainment unveils its newest line of boys collectibles, The Hangrees, during San Diego Comic Con, proving #itsgoodtolaugh.
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
Learn how effective PPC (pay per click) is on Amazon, what the A9 algorithm is, and why it’s important for Amazon vendors.
When Peggy Sebert took her first toy store job, she paid her daughter Becky in Beanie Babies. Less than a decade later, the mother-daughter team opened their own toy shop, Becky & Me Toys. CHITAG’s Mary Couzin chats with this toy industry duo.
Sesame Workshop taps Samantha Maltin as CMO, overseeing global brand management, consumer engagement, social media, data strategy, and brand creative.