Exclusive G.I. Joe x ASICS Collection Steps into Foot Locker
Hasbro and ASICS reveal special edition G.I. Joe sneakers, featuring rivals Storm Shadow and Snake Eyes.
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Brand Profile: UGLYDOLLS
Ahead of the upcoming UglyDolls movie, due out May 3, we take a look at some of the products supporting the UglyDolls brand.
The Toy Association Elects New Board Members
During its annual general meeting, The Toy Association elected four candidates to serve their first terms on The Toy Association’s Board.
Here are the 2019 Winners of the Women in Toys Wonder Women Awards
The 15th annual Wonder Women Awards Gala celebrated the female leaders in toys, licensing, and entertainment last night.
Baby Alive Adds First Talking Boy Doll and More
Hasbro’s Baby Alive unveiled two new dolls, launching for fall, that are more diverse, emotive and interactive.
Star Wars Lightsaber Academy Revealed
Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master
The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
‘Power Rangers Beast Morphers’ to Premiere in March
Hasbro and Nickelodeon announced Power Rangers will return with an all-new television series, Power Ranger Beast Morphers.
2019 Toy of the Year Awards Winners Revealed
The Toy Association’s annual Toy of the Year Awards Gala reveals the 2019 award winners, including the overall Toy of the Year Award winner