It’s no longer enough for toy makers to introduce a cuddly, beautifully designed plush toy. Consumers are looking for something surprising and unexpected through interactions and different faces, shapes, and textures.
Leila Nosrati, a member of Women in Toys and head of Master Retail Advisors, shares her insight into starting your own successful business.
In the past, if a child ripped the limb off their favorite stuffed animal, you’d think it was destroyed for good. But with Animoodles, it’s all part of the play.
The Toy Association has put together an in-depth report, Decoding STEM/STEAM, to explore the history and evolution of public perception about STEM/STEAM, tackle common misconceptions, address how to encourage kids to take more interest in science- and math-related subjects and careers, and suggest how toys and play can further STEM/STEAM learning.