- Scholastic, Taco Bell in Kids’ Meal 39 Clues Promotion
- Alex Launches an App
- MarVista Entertainment Licenses its Properties Globally
Over the past few months, aNb Media has been speaking with manufacturers from the Halloween industry. The December issue of Toys & Family Entertainment included an analysis on the three major Halloween-related trade shows in the U.S. The largest of the three shows—Halloween & Party Expo—was held in January in Houston and feedback from the show has been positive.
Earlier this year, Sony Online Entertainment released DC Universe Online. As publisher and developer of the game for PC and PS3, Sony is immersing fans in the DC world.
The tagline is “YOU are the Next Legend,” as players navigate through their own story fighting to save or rule the DC Universe. Of course, players can don the guises of well-known DC characters in this 30-level game. The game is rated T for Teens, meaning it depicts mild blood, language, violence, and mildly suggestive themes.
Sony Online Entertainment explained some of the marketing and licensing efforts that are underway for the game.
- Scholastic Celebrates 20 Years of I Spy
- WeHeartJapan.com to Host L.A. Benefit Tonight
- Nickelodeon’s Brodsky to Be Inducted into LIMA Hall of Fame
- Boy Scouts Licensing
- John Wayne Enterprises in Book Deal
- Lassie Expands Pet Product Line
- Pinkalicious Party Goods
- NCircle Signs Mobile MUM
- SupperTime to Work with Freaky Flipsters
- Chan-Yip Upped at Hasbro
- Dunne Upped at Disney Consumer Products
- Promotions at NBCUniversal
- UPDATE: Tomy Acquires RC2
- Jerry Leigh Acquires Fortune Fashions
- Walmart Expands Shopping Options
- Harry Potter: The Exhibition Comes to NYC
- Spin Master Donates to Japan
aNb Media is working with Kiddie-i-Oh!, a market research and consulting firm specializing in kids and moms. Four times this year, we will visit with three families from three different parts of the country and document the findings in upcoming issues of Toys & Family Entertainment. In the first article, in the March issue, we’ll explore how the recession, along with the rise of technology, has impacted their lives. The March issue is now on our website. Visit page 24 for the full story.
FremantleMedia Enterprises (FME) has undergone numerous changes as of late. The company is in acquisition mode. It has made management changes to support FME’s focus on the expansion of third-party brand representation, children’s programming and brand development, live events, digital content creation, and gaming initiatives. David Luner, the newly appointed executive vice-president of consumer products, interactive and mobile, FremantleMedia Enterprises North Americas, spoke with Royaltie$ about the company’s evolution.