Mattel Flips the Deck in New UNO Card Game
Mattel introduces the newest version of the classic card game, UNO. Non-competitive players, beware, there’s a Draw-5 card in this game.
SpongeBob’s Best Year Ever Celebration Kicks Off
On the heels of SpongeBob’s Superbowl appearance, Nickelodeon will celebrate SpongeBob Square Pants’ 20th anniversary with a Best Year Ever tribute that includes a meme-worthy toy line from Alpha Group and more.
Coca-Cola Named Official Beverage of Overwatch League
The Overwatch League signed sponsorship deals with Coca-Cola, Toyota, T-Mobile, HP, and Intel.
Moose Enters Preschool Aisle with Kindi Kids
Moose heads into Toy Fair New York ready to debut its a new doll line that brings the company into the preschool aisle.
Kickstarter Co-Founder to Keynote ASTRA Marketplace 2019
ASTRA announced former Kickstarter CEO and co-founder Yancey Strickler will headline ASTRA’s Marketplace & Academy 2019.
Factory Entertainment to Debut KUZOS Pop Culture Collectibles
Factory Entertainment will unveil KUZOS, its brand new line of diecast mini pop culture collectibles, at Toy Fair New York.
King Features Expands Global Licensing Strategy
King Features Syndicate, a unit of Hearst, expands its global licensing reach this year with new partnerships and renewals, and is actively looking for new IP to further drive its growth.
ZAG’s ‘Power Players’ Powers Up with CN, Playmates Toys
Debuting this year, ZAG America’s new animated series Power Players has secured Cartoon Network for broadcast and Playmates Toys as its toy partner.
Pigs Set to Fly in New Cra-Z-Art Game
Cra-Z-Art marks its first foray into the games aisle with the skill-and-action game, Flying Pigs.