Schleich is rolling out a whole new digital experience for Horse Club, its first-ever digital app, Horse Club Horse Adventure.
Headstart International appointed WildBrain to manage and help grow the global audience for the Best Furry Friends toy brand on YouTube.
MasterPieces acquires Baby Fanatic, the sports licensed baby product company.
Xtreme Play signed a multi-year licensing agreement with Universal Content Productions to create a collectible toy line based on the Netflix series, The Umbrella Academy.
State Bags partners with Project CAT, Discovery and Animal Planet’s ongoing initiative with the WWF, on a limited-edition backpack that will benefit the charitable initiative.
Barbie shattered another “glass” ceiling last week as the Barbie Astronaut Doll was launched into space in partnership with Canadian not-for-profit STEM Camp.
YouTube Originals will host panels for two of its biggest series, Cobra Kai and Impulse, at San Diego Comic-Con.
LeapFrog has officially launched its first-ever line of smart building blocks line for preschoolers, LeapBuilders.
Build-A-Bear announced the launch of a new collection of Disney The Lion King furry friends and accessories, supported by in-store activities and events.