Millennials’ Gaming Habits Part of Daily Media Consumption
According to a new Neilsen report, Millennial video game content viewing is now on par with just under two day’s worth of live, scheduled TV viewing.
Word of Mouth Still Top of Mind for Consumers at Retail
The first time nearly half of consumers hear about a retailer they’ve never used is through friends and family, according to a new study by Yes Marketing.
All in the Family: Design Edge
CHITAG’s Mary Couzin chats with another toy industry legacy family: the Nuccios, owners of Design Edge, a leading graphic design and R&D firm.
Nickelodeon Readies for SDCC 2019 with Panels, Daily Activities
Nickelodeon will invite fans to Bikini Bottom at San Diego Comic Con, July 18-21, 2019, in celebration of SpongeBob SquarePant’s 50th birthday.
Kidoodle.TV Adds Driver Digital’s ‘Cool School’
Driver Digital Studios has reached an agreement with the Kidoodle.TV streaming service to add Cool School, to the Kidoodle.TV content slate.
KIDBOX to Launch Limited-Edition Disney Brand Style Boxes
Kids style box service, KIDBOX, announced a new collaboration with Disney Parks, Experiences and Products to create Disney-, Star Wars-, and Marvel-themed style boxes.
Activision to Host In-Store Crash Team Racing Experiences in Hollister
Hollister Co. has teamed up with Activision to bring Crash Team Racing Nitro-Fueled to its shoppers on the game’s launch day, June 21, 2019.
Tween Retailer Justice Announces 2019 Live Justice Awards
The LEGO Group and Girls on the Run will partner for the second annual Live Justice Awards, which honors girls making a difference in their local communities.
Mattel Bets Big on Hot Wheels id, Hot Wheel’s Next Evolution
Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.