Twelve/30 Mercer Mayer
Licensing News
John R. Sansevere and Mercer Mayer Partner to Launch TWELVE/30, LLC

Mercer Mayer, one of the most beloved and bestselling children’s book authors and illustrators of all time, has partnered with digital media writer, producer, and game designer John R. Sansevere to form TWELVE/30, LLC with a mission to develop and exploit Mercer Mayer’s catalog of over 300 titles across all media and consumer products. TWELVE/30 has exclusive media and licensing rights across all consumer products categories and all new publishing. Sansevere will serve as the company’s Managing Partner.

Smart Teddy Early Learning
Smart Teddy Launches New Line of Accessories

Smart Teddy, the connected plush toy brand, is pleased to announce a new line of ‘Early Learning’ sets. The new line of cards featuring Amazing Animals, All My Emotions and Numbers, will create additional educational content in new and innovative ways. Each card contains an electronic tag and with a tap of Smart Teddy’s ‘Super Paw,’ the plush will read the card aloud and explain the rules, promoting independent play for kids and parents.

Nike Kids Camp
Licensing News
NIKE KIDS CAMP Opens in LA with Exclusive Capsule Collection Available on

CAMP, The Family Experience Company, and Nike invite families to put on their silliest game faces and get ready to play at NIKE KIDS CAMP, where every kid is number one. Families will dribble, dunk, and pass their way through sports-themed play spaces that are zany, colorful, and most of all, fun! NIKE KIDS CAMP opens at the Westfield Century City mall on November 19th.

GPI Grand Prix International BIPOC
GPI, Inc Introduces a New Manufacturing Program for Women and BIPOC Businesses

Grand Prix International (GPI) has launched a new manufacturing program assisting BIPOC and Women-owned toy and game businesses to bring their products to market. The new initiative allows young and growing businesses to accept mass-market retail purchase orders that previously would have been a financial challenge to accept.

Viz BLA!
Licensing News
VIZ Media Appoints Boutique Licensing Agency (BLA!) as its European Agency

VIZ Media, a world-leading producer of manga and anime, is pleased to announce the appointment of Boutique Licensing Agency (BLA!) as its European agency, to lead VIZ Media’s consumer products business expansion internationally. Featured in the portfolio are icons such as Rumiko Takahashi’s epic time-traveling demon-fighting tale Inuyasha, and Tite Kubo’s fantasy-adventure Bleach, including the latest adaptation, Bleach: Thousand-Year Blood War. Plus, exciting new work by both debut and experienced creators such as the devilish destruction in Devil’s Candy from Rem and Bikkuri or the cock with a hero’s mission in Rooster Fighter by Shu Sakuratani – both hailed webcomic sensations respectfully.

Trefl Games Logo United States
Trefl Adds First-Ever US Based Website to Sell Jigsaw Puzzles for Holiday 2022

After close to four decades of international success, award winning and family-owned European puzzle, and game developer Trefl officially enters the U.S. market just in time for the holidays and is now available on Considered one of the biggest puzzle producers in the world, Trefl is known for its high-quality designs, innovative pieces and beautiful imagery resulting in picturesque masterpieces. Now available for the first-time in the U.S. on are the Trefl Wood Craft Origin line and the Trefl Prime Puzzle featuring Unlimited Fit Technology.

ChizSix Bolsters Leadership Team with Kassandra O’Brien

ChizSix is thrilled to announce that rounding out the leadership team is Kassandra O’Brien. Kassandra will be joining the organization on December 1, 2022 as Senior Vice President of Marketing. Kassandra brings over 10 years of experience in the children’s toy, entertainment and consumer goods categories. Her creativity, strategic planning and passion for her clients make her a force to be reckoned with and why she was selected as part of the ChizSix leadership team.