Blockbuster geo-location and AR-based mobile game Jurassic World Alive and Mattel have partnered for an in-game collaboration featuring Mattel’s Jurassic Park ’93 Classic Action Figure Collection starring the iconic hero, the T. rex, as originally seen 30 years ago in the epic 1993 Jurassic Park film from Universal Pictures and Amblin Entertainment. Jurassic World Alive players can now digitally collect the famous Mattel T. rex action figure in-game, tapping into the nostalgic memories of the toys inspired by the classic film. Downloaded over 33 million times and played for over 2.3 billion minutes, Jurassic World Alive is based on the world’s most recognized and iconic film franchises, Jurassic World. The game continues to mark new milestones as a category leader and is celebrating with new partnerships and giveaways sure to be enjoyed by Jurassic World fans worldwide.
POP MART, the renowned designer toy and entertainment brand that has taken Asia by storm, is thrilled to announce the highly anticipated grand opening of its first permanent location in the United States. Following the successful operation of over 400 stores, 2000 Robo Shops, and a vast network of distributors across 84 countries and regions, POP MART is expanding its presence in the United States with a permanent location in the prestigious American Dream mall in New Jersey. Known for iconic designer toy characters like Molly, Hirono, The Monsters, SKULLPANDA and many others, POP MART has gained a devoted following worldwide. With the opening of its first permanent store in the US, fans and collectors will now have the opportunity to immerse themselves in an unparalleled retail experience, featuring an extensive range of exclusive releases, limited editions, and unexpected collaborations.
The 14th Annual Blue Plate Media Lounge, at New York Toy Fair, sponsored by Blue Plate Media Services, in association with Toy Association, will be available free to all Toy Association exhibitors and Show attendees, on Monday, October 2nd, Room 1D05, at New York Toy Fair. This highly anticipated educational lounge, commemorating its consecutive 14th Year, will provide a series of timely, informative Media Intelligence Sessions in Room 1D05, lower level Javits, from 9AM – 4PM.
Hasbro, Inc, a leading toy and game company, has announced the Hasbro Women Innovators of Play Challenge, which is open September 12 to October 12. Hasbro is searching for the next great woman-led mass market toy or game; submitted ideas will be judged on innovation, fun factor and playability, design and aesthetics, mass marketability, and manufacturability. Those who submit toys or games to the Challenge must either be an individual who identifies as a woman or leads a team (maximum of five people) and identify as a woman. “We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event – and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro. “We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”
TOMY International was recently recognized by the National Parenting Product Awards (NAPPA) for two of their new 2023 lines, Bebé Fuerte and Build-A-Buddy. As one of the longest running award programs in the country, NAPPA is recognized as a reliable source of information for parents and professionals seeking the best products for their children and families. Bebé Fuerte, which launched earlier this month at Walmart and independent toy stores, was created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton. Designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots, and the rich heritage of LatinX culture, the line features Spanish words and phrases and is presented in bilingual packaging. Build-A-Buddy, which launched with a single John Deere Tractor over 6 years ago, has been expanded in 2023 to include five items in the line from multiple licenses including, John Deere, Batman and Transformers. Nearly all items have received STEAM Accreditation by the Toy Association, in conjunction with Dr. Gummer’s Good Play Guide in the Technology and Engineering categories.
IMC Toys, the company known for the popular Cry Babies nurturing dolls, is venturing outside of the doll category and broadening its consumer base with the all-new brand Dinobytes.Dinobytes is a fun and easy game with a classic battling play pattern that kids love! Ready for action straight out of the packaging, the goal is to knock your opponent’s helmet off and be declared the winner!
MAPP Trap is thrilled to introduce EnforceWatch, a system that is set to reshape how brands navigate e-commerce compliance. In a world where investments grow over time, EnforceWatch presents a forward-thinking perspective on the ultimate goal. This goal isn’t just about financial returns; it envisions a future where understanding takes precedence over being lost in reports, where strategies and clear guidance are key, and where the complexities of monitoring and enforcement become manageable with the help of advanced machine learning (ML).
Ravensburger, the acclaimed publisher of award-winning board games and high-quality toys and puzzles, has announced two new additions to the massively popular Disney Lorcana Trading Card Game (TCG) lineup – Disney Lorcana: Rise of the Floodborn, the game’s second set, and Disney Lorcana: Disney100 Edition, a limited-edition, premium collection of cards from the first two Disney Lorcana TCG sets. Both will be available for purchase at local game stores and mass retail locations later this year.
Hanna Andersson, the leading premium children and baby apparel brand is partnering with BBC Studios Kids & Family to bring to life a collection inspired by the beloved animated show, Bluey, featuring the brand’s iconic PJs, as well as a graphic tee, joggers, a crewneck sweatshirt, and a playful dress and legging set. Launching exclusively on HannaAndersson.com, young fans can join Bluey’s world in playful designs that feature artwork from inspired by the popular episode, Keepy Uppy. Bluey’s third episode, Keepy Uppy from season one follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in and soon, the game becomes the ultimate test of skill. The collection’s artwork, inspired by this very episode, features Bluey, Bingo and bright red balloons against a classic Bluey blue.