As part of the Creative Factor educational sessions at Toy Fair New York, the co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size.”
Part of its expanded educational programming during Toy Fair, the Creative Factor will host Play Your Cards Right, an interactive game show that puts your IP knowledge to the test.
In the following Q&A, The Toy Association’s Anne McConnell, senior director of market research and data strategy, shares details on new research offered by the trade association about the collectibles space.
John W. Brady, a business consultant with Inveniam Capital Partners, breaks down what blockchain is and how it can be used to help aid those in the children’s products business.
Steve Pasierb, President of The Toy Association, shares an update on the association’s top priorities moving into 2019.
It’s no longer enough for toy makers to introduce a cuddly, beautifully designed plush toy. Consumers are looking for something surprising and unexpected through interactions and different faces, shapes, and textures.