Mary Couzin interviews Eddy Goldfarb, inventor of more than 800 toys, and current subject of the recent documentary, Eddy’s World.
Matt Nuccio, president of Design Edge, offers tips to inventors for making effective product video pitches to toy companies.
Delanie West of Women in Toys, Licensing & Entertainment describes how her experiences with workplace bias have shaped the way she presents herself in virtual professional environments.
ASTRA’s Kimberley Mosley offers tips to specialty toy stores for organizing a successful Neighborhood Toy Store Day event this fall.
The Toy Association discusses the roles that its ‘Genius of Play’ campaign and The Toy Foundation have played during the pandemic.
Digiday recently announced that ZURU Mini Brands is a finalist in three categories of the Digiday Marketing Awards. In this Q&A, Jim Silver interviews ZURU Senior Marketing Manager Jeremy Lopez about the Mini Brands launch and working with influencers.
CHITAG’s Mary Couzin interviews former Hasbro CEO and current Executive Committee Chairman Alan Hassenfeld, whose family founded the company.
A guest column from Matt Nuccio, the president of Design Edge, a New York-based graphic design and research development studio.
Several toy industry executives and experts shared with TFE how the growth of online shopping has changed the way they launch new product.