Oh the Horror…Toys Round Up
These toys are the stuff of nightmares, and that’s the point. The remaking of classic horror films and new interpretations of ghosts, vampires, ghouls, and zombies feeds into the rise of these new scare-approved toys.
Sound The a-Llama: Llama Toys Are Having a Moment
Breaking down one of the hot trends for 2019 in toys, TFE rounds up some of the latest llama-themed toys.
Brand Profile: The Very Hungry Caterpillar
Much like the metamorphosis of the very hungry caterpillar into a butterfly, Eric Carle’s best-selling children’s book has evolved into an evergreen brand.
Proud to Be of Service: ASTRA’s Commitment to Giving & Sharing
As part of ASTRA Marketplace & Academy, toy manufacturers, sales representatives and retailers come together to give back to the host city’s community. ASTRA President Kimberly Mosley highlights why it’s good business to have a purpose beyond profit.
Deciding the Best Move for Your Game Idea
Janice Ross, vice-president of Women in Toys, chats with Kickstarter’s Head of Games Luke Crane about how to launch a successful tabletop game campaign.
Food Fuels Fun Beyond the Kitchen
Guest contributor Deirdre Fanzo explores how food and beverage brands are moving back into the toy aisles and the collectibles space, in particular, is creating new opportunities for food-fueled fun for both adult and kid toy collectors.
Packaged for Success
Matt Nuccio, president of the New York-based graphic design firm, shares his insights on designing toy packaging for specialty versus mass.
Toymakers Shift Business Models for a More Sustainable World
More toymakers are evaluating their business models to create and maintain a more sustainable world, and the development of sustainable toys is heating up.
Spreading the Word About Toy Safety
The Toy Association offers its top tips for safe summer fun for toy companies and retailers to leverage and help spread the word.