ASTRA is declaring November 13 as Neighborhood Toy Store Day. Learn how your store can be part of the promotion.
The Electrolux brand is more than just fridges, dishwashers, and other home appliances thanks to an aggressive licensing program that is receiving a big push in the U.S. this year.
Disney has undertaken a massive Disney Store redesign initiative that will see the opening of a Times Square location this fall and the introduction of more than 300 revamped stores worldwide in the next five to six years.
Fall Toy Preview takes place next month in Dallas. TIA says every major retailer is registered to attend. Find out which retailers as well as manufacturers will be there.
This past July, NASCAR announced the establishment of the NASCAR Teams Licensing Trust. It’s an industry-operated organization created to expand and develop the NASCAR licensing program. The Licensing Trust is composed of the organization’s sanctioning body and a number of NASCAR teams, including more than 30 NASCAR national series drivers. Blake Davidson, managing director of licensed products at NASCAR, discussed the establishment and goals of the Licensing Trust.
Parfumologie—once solely a fragrance distributor—is now dedicated to the development, manufacturing, packaging, marketing, and merchandising of unique fragrances. Fragrance is one the hottest areas of licensing in an otherwise down market. Parfumologie is venturing into licensed fragrances with The American Line, licensed through the U.S. military.
Bradford Licensing, a New Jersey-based global licensing agency, has inked a joint venture agreement with Franchise India Group to create Bradford License India. With India continuing to develop a fast-paced and aggressive economy, this collaboration will be focused on developing brand licensing in the Indian market by leveraging both companies’ strengths. Bradford Licensing’s president, Michelle Minieri, discusses building Bradford License India and the joint venture’s goals.
Kidz Bop, known most notably for its CDs for families, is on the cusp of celebrating its 10th anniversary. As the music landscape changes, the company is evolving. It’s expanding its reach through licensing, a website, a kid’s music talent search, and a back-to-school promotion with Macy’s.
The Boy Scouts of America celebrates its 100th anniversary this year. The organization has come a long way in licensing over the past 100 years, including the recent introduction of two new characters available for licensing.