FeaturesSusan Oliver, ASTRA

Catching Up With...
Catching Up With Blake Davidson

This past July, NASCAR announced the establishment of the NASCAR Teams Licensing Trust. It’s an industry-operated organization created to expand and develop the NASCAR licensing program. The Licensing Trust is composed of the organization’s sanctioning body and a number of NASCAR teams, including more than 30 NASCAR national series drivers. Blake Davidson, managing director of licensed products at NASCAR, discussed the establishment and goals of the Licensing Trust.

Catching Up With...
Catching Up With Bill Wallen

Parfumologie—once solely a fragrance distributor—is now dedicated to the development, manufacturing, packaging, marketing, and merchandising of unique fragrances. Fragrance is one the hottest areas of licensing in an otherwise down market. Parfumologie is venturing into licensed fragrances with The American Line, licensed through the U.S. military.

Catching Up With...
Catching Up With Michelle Minieri

Bradford Licensing, a New Jersey-based global licensing agency, has inked a joint venture agreement with Franchise India Group to create Bradford License India. With India continuing to develop a fast-paced and aggressive economy, this collaboration will be focused on developing brand licensing in the Indian market by leveraging both companies’ strengths. Bradford Licensing’s president, Michelle Minieri, discusses building Bradford License India and the joint venture’s goals.