Chatting with Jamie Stevens, executive vice-president of Sony Consumer Products, about how the studio has responded to shifting viewer and shopping habits, the success of its DTC site for Cobra Kai and more.
MGM’s Robert Marick talks about its upcoming plans for the 75-year brand, The Addams Family, and how it plans to evolve the upcoming movie tie-in program it into an annual Halloween program.
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
pocket.watch announced the launch of a comprehensive licensing program based on Ryan’s Mystery Playdate and hired Gaye Dean as vice-president, retail sales.
YBG Films announced the first Bear Grylls animated content for kids: Bear Grylls Young Adventurer. Epic Story Media will debut the program at Licensing Expo.
In a deal brokered by CPLG North America, Tzumi Pets is the first licensee to sign for Superpower Dogs, the latest IMAX documentary from Cosmic Picture.
Stan Lee’s POW! Entertainment will exhibit for the first time at the Licensing Expo, detailing new partnerships and brand initiatives.
ZURU will collaborate with Fortnite gamer Ninja for a line of limited-edition X-SHOT Ninja dart blasters.
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.