LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.
SYBO Games, the studio behind Subway Surfers, has appointed Alpha Group as global master toy licensee for its mobile game phenom.
Brand Central will build out an all-new consumer products program around the returning family game show, Are You Smarter Than A 5th Grader.
The four-time Academy Award-winning animation studio Cartoon Saloon is forming an ancillary rights division and will attend Licensing Expo for the first time in partnership with Dentsu Entertainment USA to explore licensing and merchandising opportunities for its original IP, headlined by its upcoming animated feature, Wolfwalkers.
Bioworld has recommitted to serve up authentic lifestyle gear for Crunchyroll’s slate of popular anime series, such as Dr. STONE, Mob Psycho 100, & Bananya.
Evolution USA will develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.
The PBS Kids series Wild Kratts expands its consumer products program with new products and partners ahead of Licensing Expo.