Sunny Bunnies Signs New EMEA Plush Partner
CLPG signed Posh Paws to develop plush for children’s CGI-animated comedy Sunny Bunnies across EMEA (excluding France).
Go Betty Boop Yourself!
toxicfox, a leading UK character personalization company, has developed a new line that lets users transform into Betty Boop-inspired characters and add their creations to customized product.
Thimblestump Hollow Names Master Toy, Apparel Partner
Surge Licensing has named the Good Smile Companyas the U.S. master toy and apparel partner for Thimblestump Hollow, with product launching at WonderCon (March 29–31) in Anaheim.
Playmobil Offers Toys Based on ‘Heidi’ Animated Series
m4e and the geobra brandstätter Stiftung & Co. KG have signed a multi-year agreement with Playmobil on behalf of the animated children’s series, Heidi.
Tetris, Sushi Shop Serves Up Limited-Edition Collection
Sushi Shop, one of Europe’s leading providers of gourmet sushi, partners with the classic video game brand Tetris, which celebrates its 35th anniversary, on a special in-store collaboration.
Brandgenuity to Rep ChuChu TV in North America
ChuChu TV, the leading YouTube channel amongst preschoolers on YouTube, and Dream Theatre, its global master licensing agency, have named Brandgenuity as ChuChu TV’s agent in North America for licensing.
Frito-Lay to Host Nintendo Switch Spring Promotion, Giveaway
Frito-Lay will introduce characters from some of the top Nintendo Switch games to the in-store packaging of various Frito-Lay Variety Packs as part of a special spring promotion.
MGA Makes Recycling L.O.L. Surprise! Packaging Easier with TerraCycle
MGA Entertainment revealed a new partnership with Terracycle on Global Recycling Day that will make it even easier for L.O.L. Surprise! fans and collectors to recycle their product packaging.
YuMe Toys Expands in Europe with New Partners
Maxx Marketing Limited has signed two new multi-year agreements on behalf of its brand YuMe Toys, as the brand looks to expand further into European markets, including France, Belgium, Germany, and more.