NASCAR Cruises into Deal with Far Out Toys
Far Out Toys will leverage the NASCAR license that race onto one of its newest products for 2019—
Well Played Toys Named Master Toy for ‘Lost in Space’
Well Played Toys signed a deal with Legendary Entertainment to become the global master toy partner for Lost in Space.
WizKids’ HeroClix to Feature ‘The Orville’
WizKids, a wholly owned subsidiary of NECA, will add Fox’s The Orville to its HeroClix line.
Silvergate Media’s ‘Hilda’ Secures GUND as Toy Partner
The Netflix animated series, Hilda, from Silvergate Media has signed GUND as its first licensing partner.
Ink Sets on CPG Deal for WowWee, Curiosity Ink Media
Curiosity Ink Media, one of the newest family-friendly entertainment providers, is partnering with WowWee to create, develop and distribute kid-based consumer product extensions of original IP currently in development.
Far Out Toys’ Pulp Heroes to Get Star Wars Treatment
Far Out Toys announced a new deal with Disney that brings the Star Wars universe to its new line of Pulp Heroes collectibles.
WowWee Named Wiggles’ North American Master Toy Partner
The Wiggles named WowWee as its master toy partner for North America.
Kellytoy to Distribute Russ Berrie Brand
Jazwares announced that its division Zag Toys has formed a partnership with Kellytoy for the distribution of its Russ Berrie plush toy brand.
Singing Machine Debuts Carpool Karaoke Mic
Singing Machine has partnered with CBS Consumer Products to debut Carpool Karaoke, the Mic at Toy Fair New York, bringing James Corden’s popular Tv segment into cars nationwide.