Pinkfong’s Baby Shark Swims into Playhut Collection
Basic Fun! will debut a new collection of Playhut play structures featuring Pinkfong’s global sensation Baby Shark.
McFarlane Toys Signs Global Deal for DC Multiverse
McFarlane Toys will create dedicated lines of DC Multiverse collectible figures for mass and specialty, beginning in 2020.
SpongeBob’s Best Year Ever Celebration Kicks Off
On the heels of SpongeBob’s Superbowl appearance, Nickelodeon will celebrate SpongeBob Square Pants’ 20th anniversary with a Best Year Ever tribute that includes a meme-worthy toy line from Alpha Group and more.
Coca-Cola Named Official Beverage of Overwatch League
The Overwatch League signed sponsorship deals with Coca-Cola, Toyota, T-Mobile, HP, and Intel.
King Features Expands Global Licensing Strategy
King Features Syndicate, a unit of Hearst, expands its global licensing reach this year with new partnerships and renewals, and is actively looking for new IP to further drive its growth.
WildBrain Appointed to Grow Miffy on YouTube
Mercis Media BV appointed WildBrain to manage and grow the YouTube presence of Miffy on an exclusive worldwide basis.
Real Deal
- Popeye Gets AR Fashion Treatment
Mego to Create Action Figures from Stan Lee’s Secret Vault
- Mego to Create Action Figures from Stan Lee’s Secret Vault
WildBrain to Manage The Smurfs YouTube Channels
- WildBrain to Manage The Smurfs YouTube Channels