Category: Licensing

WEBTOON, the world’s largest digital comics platform, has appointed brand management company Surge Licensing as the exclusive North American licensing agent for the platform. Genuine Entertainment’s Joe LeFavi was instrumental in developing the partnership and will continue to collaborate with WEBTOON and Surge as a strategic advisor in the endeavor.

Moose Toys, a leading innovator in the toy industry, has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a new collectible line based on global sales phenom Magic Mixies Magic Cauldron and The Legend of Akedo, an action-packed line of collectibles that represents the toymaker’s biggest boys’ brand launch to date. WildBrain CPLG, licensing agency for the two brands, will be hosting the toymaker at its booth (#E154) during the Licensing Show in Las Vegas, May 24-26, 2022, for vendors interested in partnering with the brands. WildBrain CPLG represents Magic Mixies Mixlings in the U.S. and Canada from its dedicated North America office; the company has the global licensing rights for The Legend of Akedo.

PMI Trading & Enterprise LTD, a leading toy manufacturer, and distributor is bringing a new bounce to the Angry Birds toy line with their new Zzzopa Ball, in a deal with Rovio Entertainment brokered by IMG.

TCG Toys has announced that CoComelon and Miraculous Tales of Ladybug and Cat Noir are the newest licensed properties to be featured on the company’s best-selling MegaMat line. The two additions join TCG Toys’ extensive portfolio of licensed playmats, including Barbie, Blues Clues & You, Paw Patrol, Hot Wheels, My Little Pony, Little Tikes, Tonka, Peppa Pig, PJ Masks, Thomas & Friends, Fisher Price and more.

Hatsune Miku, the virtual pop-star performer, with help from the Carlin West Agency, adds new licensing and retail partners in the apparel, consumables, room décor, collectibles and footwear categories. These deals build on successful apparel and accessory programs by H3 Sportgear and Bioworld.

Award-winning global independent animation studio ZAG announced that since opening its first Latin American office in Mexico City, Mexico–just six months ago–over thirty new licensees, retailers and various promotional partners have come on board to partner with the company’s flagship brand, Miraculous – Tales of Ladybug & Cat Noir. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products.

Kilburn Live, a global market leader in branded live entertainment, has revealed a partnership with Mattel, Incorporated for a new upcoming immersive attraction – World Of Barbie. Created alongside the leading global toy company, the interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world where they can explore her iconic Dreamhouse, walk down her neighborhood streets into various interactive rooms, and even sit in her one-and-only, life-sized Camper Van, fabricated by the team at West Coast Customs.  

Surge Licensing, an entertainment IP development company th­­­­­at grows brands into multi-platformed entertainment and product licensing programs, has signed TOMY—a global market leader in innovative pre-school toys—as the global master toy partner for Diane Alber’s A Little SPOT book series, a market leader in social emotional learning content that parents, teachers, and children look to for compelling characters and experiences.