Mattel to Create New Hello Kitty & Friends Toy Lines
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
Hasbro Names Wicked Cool Toys as Micro Machines’ Master Toy Partner
Hasbro has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for the classic 80s toys, Micro Machines.
Nominations for 16th Annual WIT Wonder Women Awards Now Open
Coinciding with Licensing Expo, Women in Toys, Licensing & Entertainment (WIT) has opened up nominations early for the 16th Annual Wonder Women Awards.
pocket.watch Announces Ryan’s Mystery Playdate Licensing Program, Hires Gaye Dean
pocket.watch announced the launch of a comprehensive licensing program based on Ryan’s Mystery Playdate and hired Gaye Dean as vice-president, retail sales.
Funrise Names Licensees for Rainbow Butterfly Unicorn Kitty
Funrise announced a range of licensees across categories for the company’s animated series, Rainbow Butterfly Unicorn Kitty.
eOne Sets Premiere for PJ Masks’ Fourth Season
Entertainment One (eOne) announced a new batch of episodes of its superhero preschool hit series, PJ Masks, are slated for delivery from April 2020.
YGB Films Announces Bear Grylls Animation Project
YBG Films announced the first Bear Grylls animated content for kids: Bear Grylls Young Adventurer. Epic Story Media will debut the program at Licensing Expo.
‘Superpower Dogs’ Documentary Names First Licensees
In a deal brokered by CPLG North America, Tzumi Pets is the first licensee to sign for Superpower Dogs, the latest IMAX documentary from Cosmic Picture.
Stan Lee’s POW! Entertainment Makes Licensing Show Debut
Stan Lee’s POW! Entertainment will exhibit for the first time at the Licensing Expo, detailing new partnerships and brand initiatives.