LEGO to Launch Despicable Me Building Sets in 2020
LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Alpha Group Named Master Toy Partner for Chuggington
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.
LEGO Launches New Commemorative Apollo 11-Inspired Set
To mark the 50th anniversary of the first lunar landing, the LEGO Group announced its own launch—of the LEGO CREATOR Expert NASA Apollo 11 Lunar Lander. The 1,087-piece building set was developed in cooperation with NASA to commemorate the Eagle lunar module which completed humanity’s first successful moon landing. The set will be exclusively available at LEGO Stores and shop.LEGO.com beginning June 1. Coinciding with this announcement, LEGO…
Yu-Gi-Oh! Expands in Collectibles
Konami Cross Media NY signed new deals on behalf of Yu-Gi-Oh! with First 4 Figures, Zag Toys, Tsume, Taka, and Kitsune to offer new collectible products at varying price points.
Evolution to Rep Just Play’s Hairdorables
Evolution USA will develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.
Basic Fun! Named Care Bears Master Toy Partner
Cloudco has signed Basic Fun! as the master toy partner in North America and the UK for Care Bears.
Toysmith Keeps Eye on Target: The Retailer
aNb Media chats with Toysmith’s new CEO Michael Keaton about balancing its role as both a toy distributor and toymaker.
Far Out Toys: Racing to the Far Out Reaches of Innovation
Following deals with NASCAR and Ryan’s World, toymaker Far Out Toys sees ample opportunity for disruption in the toy aisles.
Funrise to Create Caterpillar Construction Toys
Funrise has entered into a new multi-year toy license with Caterpillar, the world’s leading construction equipment manufacturer.