The Fisher-Price launch is the first of several from Mattel brands designed to support today’s heroes, with others launching in the coming weeks as part of the Company’s new “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need.
L.O.L. Surprise!, is releasing PhD B.B. to support Operation Pac-Man, an initiative started by MGA Entertainment that was created to fight the spread of COVID-19.
Little Tikes expands product portfolio to create the LEV LOVE system for doctors and patients to help fight the spread of COVID-19. The first two LEV LOVE items are the LEV LOVE Care Provider Mask for Doctors and the LEV LOVE Ventilator Mask for Patients, both will begin production this week.
In the last year, toy industry startup, CreateOn, has released nearly 15 building sets in partnership with Magna-Tiles. Now, in response to the global COVID-19 health crisis, the company has rapidly developed and released two new Luminary Magna-Tiles sets in honor of the frontline healthcare heroes of the Coronavirus crisis.
The LEGO Group announces pre-order availability of the LEGO Super Mario Adventures with Mario Starter Course. Fans can now secure their own set of this upcoming and highly anticipated new product line, the result of a unique partnership with Nintendo.
Super Impulse USA, LLC in partnership with Rubik’s Brand Ltd. is set to relaunch hit game, Rubik’s Revolution along with a new colourful range of hands-on toys to their roster that provide individuals and families with a new way to play during this extra time spent at home.
Kellytoy is launching the latest addition to its Squishmallows line – reversible Flip-A-Mallows plushes, available in six styles with 12 characters total.
Sakar International is releasing a new line of licensed wheeled goods and youth electronics in partnership with the Monster Jam brand.
Precious Moments, Inc. has launched a Precious Earth infant and toddler collection of nursery, feeding, and gift options for eco-conscious families.