New Product

WowWee Launches Lucky Fortune Collectibles


WowWee announced the U.S. retail launch of its newest brand, Lucky Fortune, a line of blind, collectible charm bracelets.


Each bracelet has a “lucky” charm and comes in a toy fortune cookie along with a paper fortune. Crack open the fortune cookie to reveal a charm, and “Wear Your Luck” when accessorized with the bracelet. Or utilize the attached keychain to carry the “lucky” charm. The line features more than 100 charms spanning different categories and varying levels of rarity, including the extra-rare gold dipped charm for ultra luck.


“At WowWee, we’re constantly tracking trends and looking at what space we can expand into next,” says Sydney Wiseman, brand manager at WowWee. “Lucky Fortune capitalizes on the collectible craze we’re seeing throughout the toy industry, bringing trendy charm bracelets and a little bit of luck to kids. We’re incredibly excited to introduce this new line in the U.S. today, having already seen great excitement coming from the Canada launch in April.”


Lucky Fortune is available now at Walmart and Claire’s stores and will hit shelves at other major retailers such as Amazon and Target in July.