WowWee and Wilder Toys Introduce the Impractical Jokers Game
In partnership with the truTV series, WowWee and Wilder Toys introduce the Impractical Jokers Game, ahead of the Impractical Jokers: The Movie release.
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WowWee Unveils BriteBrush Interactive Toothbrush
WowWee’s interactive BriteBrush uses songs, games, and live coaching to encourage proper brushing techniques for children.
WowWee Launches Baby Shark Fingerlings, Lucky Fortune BFF Series
WowWee’s latest Baby Shark products are heading to retail, including the new Pinkfong Baby Shark Song Puppets and Baby Shark Fingerlings. The Pinkfong Baby Shark Song Puppets with Tempo Control can “sing” the entire Baby Shark song while letting the user change the speed by…
WowWee Launches Lucky Fortune Collectibles
WowWee announced the U.S. retail launch of its newest brand, Lucky Fortune, a line of blind, collectible charm bracelets.
Canspan Extends Partnership with WowWee
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
Ink Sets on CPG Deal for WowWee, Curiosity Ink Media
Curiosity Ink Media, one of the newest family-friendly entertainment providers, is partnering with WowWee to create, develop and distribute kid-based consumer product extensions of original IP currently in development.
WowWee Debuts Pixie Belles, Largest UNTAMED Character Yet
WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.
WowWee Named Wiggles’ North American Master Toy Partner
The Wiggles named WowWee as its master toy partner for North America.
Licensing International Announces 2024 Excellence Awards Finalists
Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.