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Catching Up With...
Catching Up With Michael Carlisle, Principal of The Wildflower Group

The Girl Scouts sell approximately 200 million boxes of Girl Scout Cookies per year. It’s about time the group had a comprehensive licensing program targeting girls, parents, fans of the Girl Scout Cookies (and, let’s face it, who isn’t a cookie fan?), and the more than 50 million Girl Scouts alumnae—that’s a huge demographic. The Wildflower Group signed on a year ago to develop a licensing program for the Girl Scouts. Michael Carlisle, principal of The Wildflower Group, explains the plan.