ASTRA is gearing up to better serve its members in 2011 through media outreach, seminars, and a redesigned website.
Toy Industry Association has a host of activities planned for Toy Fair 2011.
- Scholastic Launches Books for iPad
- Grover Gets an App
- Barney Gets an App
- New Licensees for M&M’s
- RC2, Disney Extend The First Years Agreement
- aNb Media Hires Losi
- Kang-Huneke Upped at Sesame
Mattel, Inc., just announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. Mattel says this action further aligns the company’s senior leadership team with the company’s global strategic initiative to be the largest, most profitable, and fastest growing toy company. Stockton will report to Robert A. Eckert, chairman and CEO of Mattel, as will Mattel’s finance, legal and human resources functions.
- Consumers to Receive More Money in Their Paychecks
- News and Notes from this Holiday Season
- Hasbro Signs Deal with Italy’s Mediaset
With today’s concerns about childhood obesity and unhealthy lifestyles, parents are eager to get their children outside to play. Few categories help them do that in the way that sports toys can. With the innovative steps manufacturers are taking, parents may not have to push their children too hard to go out and play.
Even though the Harry Potter saga comes to an end this year (Harry Potter and the Deathly Hallows—Part 2 hits theaters July 15), the Harry Potter licensing program continues to work its magic.
Jazwares, Inc., which launched in 1997, has taken on a number of high-profile licenses over the past few years. The company offers a wide array of toys, electronics, and stationery products featuring Sonic the Hedgehog, WWE, Strawberry Shortcake, Ben 10, Hershey’s, and many others. The newest addition is Star Wars. Also, the company has developed proprietary lines such as this year’s Mix Pups.