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The App World and the Toy Industry Converge as eCollectibles

Mix former Apple programmers with toy industry veterans, add in the power of portable devices and the result is a profound change in how consumers collect, own, and display collectibles.

Created by Little Ricky Software, eCollectibles are a revolutionary way to merge all the classic patterns of collecting tangible objects onto a portable device. The licensing opportunities are endless whether the goal is reaching kids, collectors, and just about everyone in between.

Catching Up With...
Catching Up With Lisa Streff

If you’ve ever wanted to be friends with John Wayne, now you can—on Facebook. John Wayne Enterprises is reaching out to new audiences and using social media, such as Facebook, and new licensing programs to do it. Lisa Streff, recently named senior vice-president, global partnerships and licensing at John Wayne Enterprises, talks about two new John Wayne licensing initiatives—a new lifestyle licensing program and a kids licensing and entertainment program—and the company’s plans for expanding the brand.

Magazine Toys & Family Entertainment
Toys & Family Entertainment, December 2010
Magazine Royaltie$
Royaltie$, December 2010