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Catching Up With...
Catching Up With David Reeder, Vice-President, GreenLight

At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.

Catching Up With...
Catching Up With Paul Levy, Brand Manager, Magic: The Gathering at Wizards of the Coast

Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.