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New Brands for the Road: Car and Driver and Road & Track

Americans cherish their cars, making automotive-related brands popular for licensing. Automotive magazine brands are no exception to this. The Joester Loria Group has recently been named as the licensing agent for Car and Driver and Road & Track. The Joester Loria Group is putting together a licensing program for each magazine’s brand that will highlight its unique position in the category.

Catching Up With...
Catching Up With JJ Ahearn

New York City-based Licensing Street is operating as two distinct business models: licensing agency and licensing consultant. The company launched in January 2009 during one of the worst economic climates the world has seen. Learn how JJ Ahearn and business partner Jason Korfine crafted a team that is building a business despite these economic challenges.

Catching Up With...
Catching Up With Caroline Fraser

As the digital world becomes more entwined with daily life, classic brands and properties have to adapt to this new medium to keep pace with the demands of the market. Scholastic has had remarkable success with the transition, creating successful versions of its key children’s brands (such as Clifford the Big Red Dog and I Spy) for digital platforms, including the iPad and the Nintendo Wii. Carolyn Fraser, director of Scholastic Interactive, talks to Royaltie$ about making the leap into the digital world.