Brand Central Goes ‘Full Send’ with YouTube Lifestyle Brand
Full Send/Nelk Boys have selected global consumer products agency Brand Central LLC to extend their brand into retail and develop strategic collaborations.
Spin Master’s Latest Innovation, Present Pet Puppies, Unbox Themselves This Holiday Season
Present Pets allow unboxers to pull an oversized gift tag, sparking the pup inside to bark and paw its way out of the box.
Rescue Tales ‘Adopt a Pet, Help Save a Pet’ Launches
New plush Rescue Tales adoptable pets from MGA Entertainment will donate a portion of proceeds to the Best Friends Animal Society.
Tiger Tribe Announces Partnership with Foundation for National Parks & Wildlife
Tiger Tribe, Australian manufacturer of children’s products, announced a partnership with the Foundation for National Parks & Wildlife to help safeguard Australian wilderness areas and wildlife.
Hasbro, eOne, Crunchyroll, and Chupa Chups Confirmed for Festival of Licensing Live Stage
Hasbro, eOne, Crunchyroll and Chupa Chups are the latest mega brands to be confirmed for the Festival of Licensing Live Stage during the event’s opening week (Oct. 6-8, 2020).
Schleich Seeks Imaginative Stories for Times Square Celebration
Kids can submit imaginative videos inspired by playtime with Schleich figurines and playsets for a chance to be featured on a Times Square billboard this holiday season.
Dr. Seuss Enterprises Expands Publishing Partnership in Germany, Austria, and Switzerland
Dr. Seuss is expanding its deal with German publisher Verlag Antje Kuntsmann to make titles such as “The Lorax” and “How the Grinch Stole Christmas!” in Germany, Austria, and Switzerland.
Nelvana Aligns Sesame Street with Canadian Brands in Latest Collaborations
Nelvana, licensing agent for Sesame Workshop in Canada, announced a new collaboration with Sesame Street and Hudson’s Bay for a limited edition collection of apparel and accessories.
One Animation Signs Deal with Brampton Nameplate for Oddbods PPE Range
Oddbods branded social distancing devices and PPE equipment launches in October for use in nurseries, schools and hospitals.