In celebration of Barbie’s 60th anniversary and International Women’s Day on March 8, Mattel has unveiled new additions to its Sheroes line, new details on its Dream Gap Fund, and more anniversary events and product.
The ICTI Ethical Toy Program appointed three new members to its governing board, including representatives from LEGO Group, Character Group, and the humanitarian NGO Geneva Call.
Disney has promoted Joe D’Ambrosia to general manager, Disney Junior, realigns key roles for animation, and adds new role to strengthen Disney’s commitment to diversify.
Michael Keaton, a toy industry veteran, joins Toysmith as CEO.
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
Kicking off in mid-March, the Hot Wheels Legends Tour returns for year two, with plans to hit 18 stops) on its nationwide search for a life-size custom car worthy of being made into a Hot Wheels diecast vehicle.
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.
King Features Syndicate, a unit of Hearst, announced the appointment of a new international licensing agent in France.