Material Girl Creates Line for Macy’s with Iconix Iconix Brand Group, Inc., and Madonna have announced the formation of MG Icon LLC, a joint venture…

Neil Patrick Harris Gets Role in The Smurfs It has been reported on the internet for the past week that actor Neil Patrick Harris (of…

A License for The Bold and the Beautiful Brand management and marketing company, Paid, Inc., and The Bold and the Beautiful have appointed Stone America,…

Burger King in Pinkalicious Promotion Burger King Corporation partnered with Pinkalicious and HarperCollins for a spring 2010 campaign that launched on March 1 featuring Pinkalicious,…

United Media Signs Poptropica United Media announced that it will serve as merchandise licensing agent for Poptropica (www.poptropica.com), a virtual world for young kids. Targeting…

Parents Magazine Teams with Manhattan Toy Parents Magazine (circulation 2.2 million) announced during Toy Fair that it is teaming with Manhattan Toy to develop a…

Toy Fair 2010: Good Show for All This year’s Toy Fair was a positive experience for all. Manufacturers reported great traffic during the duration of…

Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting…