Search Results for: toys r us

From the launch of Minecraft 14 years ago, the Minecraft universe has continued to expand, evolving into a global entertainment powerhouse with new merchandise, media content, in-game events, retail launches and promotional partners. Ahead of Licensing Expo in June 2023 and Minecraft’s 15th Anniversary in 2024, multiple new licensing partners are joining the brand that strives to build a better world through the power of play. 

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

Cloudco Entertainment, the proud owner of the iconic brand, Care Bears, is thrilled to unveil an exceptional lineup of new partnerships, expanding the reach of the lovable Care Bears and their heartwarming message of sharing and caring beyond Care-a-Lot. Among these remarkable collaborations, Cloudco Entertainment is excited to announce partnerships with top-notch licensees across various categories, propelling the Care Bears brand to new heights. In the apparel and accessories category, we have joined forces with Panoceanic to bring stylish sunglasses for all ages. Additionally, Berkshire will be offering a delightful range of kids’ headwear and rainwear/gear.

Sony Pictures Television – Kids (SPT – Kids), (formerly Silvergate Media), is proud to announce that leading toy manufacturer, PMI Ltd, is on board as global master toy partner for its animated animal detective series, The Creature Cases. Chapter 3 of The Creature Cases launched on Netflix on 22nd May shooting into the top 3 kids shows in the US, UK, France and other key global markets.

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is again adding to its already stellar roster of licensing partners creating product based on the Emmy -winning series that has become a global household favorite. Further building on its notable list of licensing partners are 15 new licensees in the U.S. and Canada and 15 across Latin America. The innovative, imagination-inspiring products, set to debut later this year and 2024, further help kids fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.

Jazwares, one of the world’s fastest-growing toy companies, has announced a new collaboration with McDonald’s to bring its popular Squishmallows plush figures to Happy Meals around the world. Currently the #1 plush property in the U.S. and second best-selling toy brand overall, the McDonald’s Happy Meal offer will feature a total of 24 iconic Squishmallows plush toys with each participating market running 10-12 designs; The range includes exclusive and seasonally themed characters. The promotion kicks off in various markets this spring.

KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc and the Sonic the Hedgehog franchise, marking Kess’ first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024. “As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America,” said Alex Kessler, CEO of KessCo. “Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition, while introducing licensing to our popular outdoor range for the first time.”