The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
Search Results for: toys r us
The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience
SYBO Games’ CCO Naz Amarchi-Cuevas shares her insight on how both digital media and the importance of experience are critical components in tackling kids entertainment.
Observations & Opinions: Surviving, and Thriving?
After four consecutive years of growth in the toy industry, 2018 saw its first drop, with annual toy sales down two percent compared to 2017, according to The NPD Group. U.S. total toy sales for the year were at $21.6 billion. Not bad news when…
2019 Toy of the Year Awards Winners Revealed
The Toy Association’s annual Toy of the Year Awards Gala reveals the 2019 award winners, including the overall Toy of the Year Award winner
WIT Rings Opening Bell at Nasdaq Stock Exchange to Kick Off Toy Fair
The Women in Toys kicked off Toy Fair by ringing the opening bell at the Nasdaq Stock Exchange.
25 Years of KidStuff
KidStuff PR celebrates 25 years in business this year. TFE chatted with its founder Lisa Orman about the history of the company, and how her strategy toward public relations has changed to match the needs of her clients and service the specialty toy industry.
Celebrating and Nurturing the Inventor Community
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.
Carmen Sandiego Names Toy, Dress-Up Partners
Brandgenuity partnered with Goliath Games, Basic Fun!, and Spirit Halloween to further the licensing program for Houghton Mifflin Harcourt’s Carmen Sandiego, now airing as a Netflix original animated series.
Disney Sets Date for First-Ever Frozen Fan Fest, Triple Force Friday
October 4 will mark Disney’s first-ever concurrent global product rollout for two of its biggest, and most anticipated, movie events of 2019: Frozen 2 and Star Wars: Episode IX.