The Toy Association Makes 2019 Toy Trend Predictions
The Toy Association’s team of trend experts predicts that 2019 will see some of the most creative and imaginative new products to hit store shelves in recent years.
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Ink Sets on CPG Deal for WowWee, Curiosity Ink Media
Curiosity Ink Media, one of the newest family-friendly entertainment providers, is partnering with WowWee to create, develop and distribute kid-based consumer product extensions of original IP currently in development.
Mego Unveils Impractical Jokers Action Figures
Mego Corporation revealed its Impractical Jokers line of action figure toys at Toy Fair.
Celerant Technology Unveils Ready-Made eCommerce Sites for Educational Toy Retailers
Aimed at specialty educational toy retailers, the new ecommerce platform, Cumulus eCommerce, offers a pre-populated database of toys and educational supply products from Educators Resource.
Little Tikes Named Master Toy for Moonbug’s Little Baby Bum
Little Tikes, which has traditionally declined licensing deals, has been named the new master toy partner for Moonbug’s digital IP, Little Baby Bum.
As Kids’ Content Gets Shorter, Strategy Gets More Complex
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
The Toy Fair Issue of TFE is Here
- Observations & Opinions: Surviving, and Thriving? by Bob Glaser
- Celebrating and Nurturing the Inventor Community by Laurie Chartorynsky, The Toy Association
- Know More, Stand Out More: Using ASTRA Academy Education to Differentiate Your Toy Business by Kimberly Mosley, ASTRA President
- Snatching Defeat Out of The Jaws of Victory by John W. Brady
- In The Face of Fad-Driven Product by Matthew Nuccio, president of Design Edge
- Shop Talk: A Road Map to Amazon by Jennifer Lynch
- YULU: Delivering Innovation in a Snap by Ashley Rogers
- 25 Years of KidStuff by Jennifer Lynch
- eSports, Fortnite Usher In New Era of Gaming by Sara Mosqueda
- The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners by Jennifer Lynch
- Toy Fair 2019 compiled by Jennifer Lynch
- The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience by Naz Amarchi-Cuevas, Women In Toys
- As Kids’ Content Gets Shorter, Strategy Gets More Complex by Jennifer Lynch
Wicked Cool Unveils Toy Line Inspired by Top Fortnite Player ‘Ninja’
Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York.
Snatching Defeat Out of The Jaws of Victory
Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?