Action Figures: The Battle of Good Vs. Evil

The classic battle of good vs. evil ranges on with this look at the action figure category. It’s one that is brimming with classic, evergreen properties. These evergreens remain strong due to refreshes in each brand from top to bottom, offering new heroes, new villains, or new conflicts.

Catching Up With Michael Carlisle, Principal of The Wildflower Group

The Girl Scouts sell approximately 200 million boxes of Girl Scout Cookies per year. It’s about time the group had a comprehensive licensing program targeting girls, parents, fans of the Girl Scout Cookies (and, let’s face it, who isn’t a cookie fan?), and the more than 50 million Girl Scouts alumnae—that’s a huge demographic. The Wildflower Group signed on a year ago to develop a licensing program for the Girl Scouts. Michael Carlisle, principal of The Wildflower Group, explains the plan.

Real Deal

  • HoodieBuddie in Australian retail chain Jay Jays
  • Jazwares Signs Poptropica
  • VeggieTales Signs Deal with Wacky Wallscapes
  • Parragon to Publish Power Rangers Books
  • Geronimo Stilton to Be Featured on Alitalia Flights

aNb Media News, June 30, 2011

  • Big Idea Partners with HuHu
  • Beanstalk to Develop Talking Friends Licensing Program
  • Toy Story’s Hawaiian Vacation line now at TRU
  • Martha & Friends Launches

Real Deal

  • Warner Bros. and Uniqlo
  • MGA Signs Activision
  • GP Toys Signs Androni for Beach Toys
  • Disney Launches Licensing for Shake it Up

aNb Media News, June 28, 2011

  • Scott Bachrach Forms The Wish Factory
  • FunGoPlay Signs with Sports Illustrated Kids
  • Kidz Bop Launches Second Talent Search
  • Licensing Works Signs ABC’s Castle