You’re Hired

  • LaRocca Joins Reeves
  • Handmade Toy Alliance Announces Board

aNb Media News, May 24, 2011

  • Disney Stores to Expand
  • Mattel to Fund Research Projects About Play
  • FunGoPlay Partners with Metaverse for Launch
  • Brand Sense Signs Biggie Smalls
  • Hexbug to Be Licensed by PDQ

Catching Up With Andrew Kerr, Founder and Commercial Director, Aoh!K Commerical Limited

Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.

aNb Media News, May 19, 2011

  • CPLG to Represent The Juno Company for Licensing
  • Mattel’s Monster High Partners with Kind Campaign
  • Patch’s 5 Second Rule Hits Europe, QR Codes Added to Packaging

LEGO Is Hiring

Public Relations Manager – LEGO Systems, Inc., Enfield, Conn.

LEGO Is Hiring

Assistant Public Relations Manager – LEGO Systems, Inc. – Enfield, Conn.

Real Deal

  • HIT Signs New Thomas Deals
  • Licensing Deals for KISS
  • CBS Global Deals
  • Dynacraft to Make Transformers Bikes and Scooters
  • Sweet Deal for Transformers
  • VeggieTales in Eyewear Deal

aNb Media News, May 17, 2011

  • Walmart Reports First Quarter Results
  • ASTRA Commissions Web Shopping Study
  • Do Good Stuff-a-Thon Event Helps with National Foster Care Month

Catching Up With Sharon Bennett, President of Bennett Branding

When Noodle Head, Inc., launched Pawparazzi Pets in 2006, the toy line was playing off the trend of celebrities carrying their pets in purses. Since then, Pawparazzi Pets has evolved into an interactive website and a soon-to-be licensing program. Sharon Bennett, president of Bennett Branding, the licensing agency for Pawparazzi Pets, explains the strategy behind the licensing program and Pawparazzi Pets’ entrance into mass market.