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aNb Media News, February 3, 2011

U.S. Toy Industry Experiences Two Percent Growth in 2010
Mattel Reports 2010 Q4 and Full-Year Results
Jakks Pacific Appoints Giochi Preziosi as Partner for Monsuno

aNb Media News, February 1, 2011

Latin World Launches Licensing Division with Sofía Vergara Line
WBCP and M·A·C Cosmetics Team Up
CPLG Signs Master Toy Deal for Caillou

aNb Media News, January 27, 2011

‘Uncle Milton’ Levine Dies at Age 97
Brand Central Is on the ‘Dot’
HGTV Launches HGTV Home Lifestyle Brand
Toys ‘R’ Us Hosts Great Trade-In Event
Joe DiMaggio Brand Gets a Boost

Real Deal

Celebrity Brand Licensing Signs on for Teresa Giudice Program
SnowFab Signs Deal with Paul Frank Industries
BioWorld to Launch Strawberry Shortcake Apparel
BBC Announces Doctor Who Plush Deal
The Biggest Loser and Wholly Guacamole Join Forces
Warner Bros. Appoints Licensing Reps for Asia

The Right Ingredients for Licensing

Wonderland Bakery is baking up more than just cupcakes. The popular California bakery recently opened a second location, with more to come, and began a licensing and merchandising program to bring the fun of the in-store experience to young bakers everywhere.

Catching Up With Dee Farrell, Senior Vice-President, Neat-Oh!

Neat-Oh! launched in 2005 with one dad’s idea for storing his son’s toys. The ZipBin was launched and is now sold around the world in both licensed and non-licensed versions. Neat-Oh! is now in a position of growth through licensing, line extensions, and new product development.

Green Eggs and . . . Layette

The goodwill accumulated from generation after generation of fans has allowed Dr. Seuss Enterprises to expand its book properties into many areas of licensing. The latest area of expansion is in the newborn and toddler arena.