Magazine Toys & Family Entertainment
Toys & Family Entertainment, December 2011
Magazine Royaltie$
Royaltie$, December 2011
Catching Up With...
Catching Up With Sara Nemerov, Senior Vice-President, Consumer Products and Brand Licensing, Rhino Entertainment

The Grateful Dead has endured for generations through its music and tie-dyed, peace-loving lifestyle. But now Rhino Entertainment, a division of Warner Music Group and licensing agent for the brand, is relying on a new brand strategy to ramp up licensing efforts to ensure the brand carries on alongside its music.