Apparel manufacturer Changes works with a staggering amount of licensees, from preschool favorite Thomas & Friends to adult properties such as Family Guy. This year the company adds even more licenses to its lineup. Will Thompson, vice-president of Changes, reveals these new licenses and explains how the company produces such diverse fare.
Wonderland Bakery is baking up more than just cupcakes. The popular California bakery recently opened a second location, with more to come, and began a licensing and merchandising program to bring the fun of the in-store experience to young bakers everywhere.
Neat-Oh! launched in 2005 with one dad’s idea for storing his son’s toys. The ZipBin was launched and is now sold around the world in both licensed and non-licensed versions. Neat-Oh! is now in a position of growth through licensing, line extensions, and new product development.
The goodwill accumulated from generation after generation of fans has allowed Dr. Seuss Enterprises to expand its book properties into many areas of licensing. The latest area of expansion is in the newborn and toddler arena.