With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, affiliated toy and product companies have monetized and adapted to a brave new world largely influenced by the fans.
Buffalo Games will release a new line of Pokémon-themed jigsaw puzzles.
Little Tikes is turning 50 and is celebrating with the PLAY BIG! campaign, featuring a new brand mission, new entertainment, and global events that invite parents and kids to play together.
Hasbro and Nickelodeon announced Power Rangers will return with an all-new television series, Power Ranger Beast Morphers.
The Toy Association’s annual Toy of the Year Awards Gala reveals the 2019 award winners, including the overall Toy of the Year Award winner
The Women in Toys kicked off Toy Fair by ringing the opening bell at the Nasdaq Stock Exchange.
KidStuff PR celebrates 25 years in business this year. TFE chatted with its founder Lisa Orman about the history of the company, and how her strategy toward public relations has changed to match the needs of her clients and service the specialty toy industry.
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.