Skyrocket Launches Next-Gen Pomsies: Lumies
Skyrocket Toys launched its newest generation of Pomsies interactive pets, Pomsies Lumies, which feature special secret modes created by top-tier influencers built in.
Genius Play Pix Returns for Holiday Season
The Toy Association invites its members to participate in its second annual Genius of Play holiday initiative: Genius Play Pix. Through the program, members will have the opportunity to showcase their products on The Genius of Play’s social media channels (Facebook, Instagram, and Twitter), and reach more than 2 million people each month. To participate, submit lifestyle images of kids using your toys by September 30. The Genius of Play is…
Clio Awards to Honor Barbie with Brand Icon Award
The Clio Awards will honor Barbie with a Brand Icon Award at the 60th annual Clio Awards ceremony, hosted by Andy Cohen.
Far Out Toys’ NASCAR Toy Line Now Available Exclusively at Walmart
NASCAR and Far Out Toys announced the launch of the NASCAR Adventure Force Crash Racers, the first in a new line of NASCAR-branded racing sets from Far Out Toys.
Aussie Hit ‘Bluey’ Readies for U.S. Debut
BBC Studios has set the U.S. premiere date for the Australian kids’ series, Bluey. The series heads to Disney Junior on September 9.
Creativity for Kids Serves Up Spooky Cool Twist on Rock Painting
Creativity for Kids, a Faber-Castell brand, has unveiled its new Glow in the Dark Rock Painting Kit to inspire spooktacular acts of kindness.
Brand Central Announces New Licensing Director
Brand Central announced the promotion of Lexi DeForest to the position of licensing director, which is effective immediately.
New Nerf x Fortnite Blasters Launch for Holiday Season
Hasbro will launch a range of new Nerf x Fortnite retail exclusives beginning October 1. Below is a breakdown of what items will be available at which retailers. Target Exclusives NERF Fortnite Targeting Set This set comes with two micro blasters, a target, and 10 NERF Elite suction darts. It includes a Micro TS-E blaster and the Micro HC-E blaster. Each holds one dart. The darts stick to the…
Barbie Teams with Izzy Wheels for Wheelchair Accessories
Barbie is collaborating with Izzy Wheels, founded by sisters Ailbhe and Izzy Keane, to create limited-edition life-sized and doll-sized wheelchair covers.