Basic Fun! Aims to Break Lincoln Logs World Record
This week, Basic Fun! partnered with Timber Moose Lodge in Utah to set the Guinness World Record for “Largest Lincoln Logs Structure.”
Jurassic World Captivz Clash Edition to Make U.S. Debut
Australian toymaker ToyMonster is launching its Jurassic World Captivz Clash Edition in the U.S. in November.
Samantha Maltin Promoted at Sesame Workshop
Sesame Workshop, the nonprofit organization behind Sesame Street, promoted Samantha Maltin to executive vice president and chief marketing officer.
Cubles Strikes License Deal with Professional Bull Riders
Cubles is launching a Professional Bull Riders-branded line featuring four riders with bulls. Cubles are a 3D mash-up of puzzles, origami, action figures, and collectibles for ages 6 and up.
PhatMojo Named Master Toy Partner for Yu-Gi-Oh!
Konami Cross Media NY, Inc. named PhatMojo as master toy licensee for Yu-Gi-Oh! to develop a toy line for the brand that’s anticipated to launch in time for the 2022 holiday season.
Pop2Play to Add Barbie Dream Playhouse Set
WowWee’s Pop2Play will add a Barbie Dream Playhouse playset to its lineup of foldable, pop-up cardboard playsets.
WiT Introduces Free ‘Job Transition’ Membership
WiT will offer complimentary six month memberships to individuals who are unemployed or between jobs.
TAGIE Awards Unveil Finalists & Open Voting to Public
People of Play (PoP) released the list of finalists for the TAGIE Awards to honor the top innovators, designers, and marketers in the toy and game industry.
Nintendo Announces Super Mario Bros. Movie for 2022
Nintendo and Illumination announced that a Super Mario Bros. animated movie — starring Chris Pratt, Anya-Taylor Joy, Charlie Day, and more — is coming to theaters December 2022.