Legally Blonde Game
Licensing News
PlaySide Studios and MGM Bring ‘Legally Blonde’ Game to Mobile Devices for its 21st Anniversary

Break away from the status quo and make a name for yourself in the legal world in Legally Blonde: The Game – live and available now across iOS and Android mobile devices globally. Blending captivating narrative, deep Match 3 puzzle mechanics and extensive character customization, Legally Blonde: The Game will have players experiencing all the legal intrigue, sassy one-liners and iconic fashion of this storied franchise. The game is also part of the Legally Blonde Turns 21 licensing celebration, a program celebrating the franchise’s pillars of empowerment, education, humor, and pink fashion.

Magna-Tiles Cocomelon
Licensing News
CreateOn Welcomes Cocomelon to Its Magna-Tiles Structures Toy Line

CoComelon fans have a new way to connect with the launch of three Magna-Tiles Structures from CreateOn this summer. The first to launch is Bedtime Songs, magnetic blocks that feature JJ, Bingo, Tom Tom and YoYo. Each set features imagery from and story-etic lyrics of two popular songs from CoComelon’s library of nursery rhymes.

McDonalds Miraculous ZAG
Licensing News
McDonalds Celebrates ‘Miraculous’ with a European Happy Meal Promotion, Featuring Sustainable Premiums

Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums. The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play.

MGA Daewon Armored Saurus
Licensing News
MGA to Develop, Produce and Distribute New Series Based on Daewon Media’s ‘Armored Saurus’ Series

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Daewon Media, a South Korean cultural content company specializing in character and animation related media, announced that they have signed a multi-year, worldwide agreement for MGA to develop, produce, and distribute a new video series based on the hit series from Daewon, Armored Saurus, that mixes visual effects (VFX) and live action. In addition to distribution rights (outside of South Korea, Japan, and China), the deal includes toy and merchandising rights. The global launch of the newly re-imagined Armored Saurus brand, content, and MGA product is projected for 2024 in North America, Latin America, and Europe. 

Pokemon World Championships 2023
Events News
Exciting Pokémon News Announced at the 2022 World Championships

The 2022 Pokémon World Championships are in full swing, with Trainers from all over the world competing in the Pokémon Trading Card Game, Pokémon Sword and Pokémon Shield, Pokémon GO, Pokkén Tournament DX, and Pokémon UNITE at ExCeL London. Before the event, President and CEO of The Pokémon Company Tsunekazu Ishihara welcomed attendees to the excitement of Worlds and shared special news about Pokémon Masters EX and Pokémon UNITE.

Curlfriends Healthy Roots Dolls
Events News
Healthy Roots Dolls named Finalist for Curlfriends Trio as TOTY’s Doll of the Year

Healthy Roots Dolls, a rising black-owned toy startup, is making heads turn with the expansion of their Curlfriends line following the popularity of their first doll Zoe. Along with her two Curlfriends, Gaïana and Marisol, the trio was just named as a Finalist in the “Oscars” of the toy industry, in the Doll of the Year category by The Toy Association. Polls are now open to vote for the girls with the curls in the toy aisle. Vote for Healthy Roots Dolls here, today: https://toyawards.org/toyaward/custom/DollToy.aspx

Föm Mania
Events News
Little Kids, Inc. Staff Blows Celebratory Bubbles as Fömilator Named Finalist for Toy of the Year 2022

There has always been something special about bubbles. Parent toy company Little Kids Incorporated, the number one bubble manufacturer in the U.S., is blasting triumphant fluffy foam at its headquarters as its newest outdoor product, Föm Mania Fömilator nabs a spot on the Toy Of The Year 2022 ballot. Votes can be cast at https://toyawards.org/toyaward/custom/OutdoorToy.aspx.